How to Create Demand Through Compelling Content

In Uncategorized on 2012/05/01 at 13:27

This slideshare is from Eloqua and Jess3 exploring the nexus between content marketing and demand generation.


A few things that caught my attention:


**Buyers are interested in what you know rather than what you sell


**They refer to “suspects” as anyone who either shares your content or

    buys your products


Interesting to follow the process through these images – can help you to tighten your content marketing strategy.


Selected by Jan Gordon covering “Content Marketing, Social Media and Beyond”


See slideshare here: []

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