camelotgypsy

How to Create Demand Through Compelling Content

In Uncategorized on 2012/05/01 at 13:27

This slideshare is from Eloqua and Jess3 exploring the nexus between content marketing and demand generation.

 

A few things that caught my attention:

 

**Buyers are interested in what you know rather than what you sell

 

**They refer to “suspects” as anyone who either shares your content or

    buys your products

 

Interesting to follow the process through these images – can help you to tighten your content marketing strategy.

 

Selected by Jan Gordon covering “Content Marketing, Social Media and Beyond”

 

See slideshare here: [http://slidesha.re/KFruVw]

See on www.slideshare.net

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